A lifestyle blog is an online platform inspired by a blogger’s daily life, personal interests and areas of expertise, and usually includes content in more than one niche or interest.
Where some blogs may be defined by their niche – a food blog, for instance – lifestyle blogs are often defined by their variety of topics.
Because of this diversity, they are great niches for parents to get into.
There are more overly complicated definitions, but essentially if you want to cover more than one niche on your blog, there’s a good chance yours would fall into the lifestyle blog category.
If you want to publish recipes but also talk about decorating your home, you’ll likely have a lifestyle blog on your hands.
“A lifestyle blog is best defined as a digital content representation of its author’s everyday life and interests,” says influencer marketing agency Mediakix.
“A lifestyle blogger creates content inspired and curated by their personal interests and daily activities.”
That’s a stuffy way of saying: lifestyle bloggers write about life.
Other than that, there’s no real point in defining what a lifestyle blog is because it’s based on your ideas and creative goals.
“Nobody need define your lifestyle blog,” says Monica at The Elgin Avenue, “other than you.”
If you’re wondering what a lifestyle blog is so you can start your own, here’s some advice: don’t worry about labeling or packaging what you’re doing.
Just do it.
You Decide What a Lifestyle Blog Is
If you’re looking to start a blog, be less concerned with definitions and more focused on your reasons for blogging.
Do you want to…
- Write everyday?
- Create blog posts that inspire others?
- Make money?
- Build something creative and meaningful?
Lifestyle blogs are broad and ill-defined by nature.
I run an outdoors blog, but you could also call it a lifestyle blog because outdoor recreation is a lifestyle.
There are no rules, and labels don’t matter.
Just create the blog you want to see out in the world.
That said, the best lifestyle blogs often have a common thread through all their topics and content.
If someone runs a lifestyle blog on healthy food, fitness and wellness, there’s usually a common theme that ties all the content back together.
It may be difficult to see in each specific post, but the overall theme of the lifestyle blog is strong as you go through the blog (or social media profile).
If you’re having a hard time deciding what your lifestyle blog will include, start small and go from there.
Don’t try to do all things at once. Instead, pick a few popular niches that you’re interested in and expand from there.
“The mix of topics will represent your interests but it’s best to stick to those topics with broad appeal – food, travel, fashion, home decor, beauty, fitness and family,” says Alison Wright at Simply Hatch.