New Lexus UX 300e launch event: A Japanese-Scottish EV fusion Apkmusk

Opt for a Lexus and you’re buying into a lifestyle – not just the premium brand’s reputation for comfort, reliability, build quality and top customer service.

The launch event for the updated version of the all-electric UX 300e was a chance to drive the car in around Edinburgh, but also to discover more about Lexus – from the Japanese aesthetic traditions that are incorporated in its vehicles to the technical innovation and distinctive design underpinning the range.

It’s four years since the compact Lexus UX (Urban Crossover in Lexus-speak) was introduced.

Lexus UX 300e launch event

Originally only available as a self-charging hybrid (Lexus UX 250h), a 100% electric version (UX 300e) soon followed.

The UX 300e was the first pure EV from Toyota’s upmarket sister brand and very good it was too – but it wasn’t perfect.

For 2023, Lexus has listened to the feedback, addressing two main issues. Not only has the EV’s range been extended by 40%, but the infotainment system has also been upgraded.

Lexus UX 300e launch event

Additionally, more capabilities have been added to the safety and driver assistance systems, while the ride, handling, refinement and some aesthetics have also been tweaked.

The UX 300e now has a larger 72.8kWh lithium-ion battery (the original had a 54.3kWh capacity), meaning the all-important range has increased from 189-196 miles to 274-279 miles (depending on wheel size).

This longer range makes the UX 300e a much more practical proposition for adventurous journeys.

Lexus UX 300e launch event

Inside, the most obvious visual change is the replacement of the modest infotainment screen, controlled by a fiddly touchpad down in the centre console, with a larger touchscreen display.

Elsewhere, the UX 300e looks much the same as before, which is no bad thing because it’s one of the best-looking EVs in its class.

At the heart of the Lexus ethos is ‘Omotenashi’ – the Japanese spirit of hospitality.

Lexus UX 300e - Carlowrie Castle

I experienced this at first hand at the Lexus UX 300e launch event in Scotland, but it’s also part of the brand’s everyday philosophy of treating customers with respect and courtesy, as you would house guests, anticipating their needs and exceeding their expectations.

Stunning Carlowrie Castle in Kirkliston, just outside Edinburgh, was the setting for our introduction to the new car. As there were journalists from all over Europe, pipers were on hand to accompany the UX 300e as it drove up to the 19th Century baronial mansion.



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