ahtishambuttWhat is a lifestyle blog?
Lifestyle blogs focus on you — your hobbies, interests, and what you do every day. However, unlike a diary, lifestyle blogs don’t detail every little moment of your life. They often focus on a hobby, passion, or special interest through the lens of your life.
We’ll illustrate through these examples:
- A mom who wants to chronicle their life can do so through multiple angles, including childcare, product reviews, recipes, and any other topic that intersects with their life in a natural way.
- A fitness blog can cover a wide range of topics, including preferred workouts, equipment recommendations, healthy food recipes, and reviews of hikes or nature trails.
- Travelers can showcase their latest journeys on a lifestyle blog, tying in travel-friendly product reviews, sharing their itineraries, and offering insight into budgeting, booking flights, and other important travel activities.
- A fashion blog can be written through a lifestyle lens by focusing on where the outfits were worn, what they did while wearing that particular ensemble, and how the clothing played a role in a great day, night, or trip.
4 reasons to start a lifestyle blog
People from all walks of life benefit from lifestyle blogging in these ways:
1. Share your passion
Whether you love to review the latest gadgets or want to share your fabulous adventures, starting a lifestyle blog gives you an outlet to do so. With a lifestyle blog, you can write to your heart’s content about what motivates you. This dedicated space can also give you a place to connect with others who share similar interests.
Photo by Ian Schneider on Unsplash
2. Learn new skills
Improving your writing, practicing website building skills, diving deep into your chosen topic — you benefit from your lifestyle blog in more ways than one. The skills you pick up along the way can be quite valuable in other areas of your life, both professionally and personally.
3. Make it a side hustle
Earn some money from your passion project! The most successful lifestyle bloggers can earn a great living by monetizing the traffic (visitors) their website attracts. While most bloggers aren’t about to quit their full-time jobs, the right content and partnerships with the right sponsors can help bring in some extra money.
4. Build a community
Finally, your lifestyle blog can connect you to others who share the same passions as you. Connecting with these folks online can build meaningful relationships and community around your content. You can organize this community with a Facebook group, Discord chat, or other social media platform. This gives you a valuable way to form bonds with others in your niche.
Why are lifestyle blogs a popular choice for writers?
Lifestyle blogs are a personal reflection of your thoughts and insights, and that can be an endless source of content for your new site. Instead of writing about droll and dry topics that don’t interest you at all, you can virtually guarantee that you’ll care deeply about many of the blog posts you put together for your site.
Additionally, creating a lifestyle blog is a way to dive into the world of influencer marketing. Influencers are trusted for recommendations and reviews in a way that other media platforms are not. Savvy marketers turn to influencers to help spread the word about their products or services, which could turn into a lucrative side hustle for you. Do what you love, and get paid to do it? Sounds like a great plan!
Photo by Diggity Marketing on Unsplash
12 steps to start a lifestyle blog
Just because it’s fun to write about your passion doesn’t mean you’ll be ready to go in a day. It takes a bit of foundational work to get your lifestyle blog up and running. These 12 easy steps will take you there.
1. Pick your niche
The best lifestyle blogs are fluent in their chosen subjects, bringing fresh perspectives into the conversation. Identifying your niche — what you’ll write about regularly on your site — is the first and most important step toward launching your site. It influences everything from the blog posts you plan to write to the name you come up with. Starting on this solid foundation is essential to future success.
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