ahtishambuttIn the world of Instagram, where many flutter to build an identity and establish their status, a verification badge means everything. If you’re looking to take your social media game to the next level, we’ve curated a detailed guide for how to get verified on Instagram.
While it’s commonly granted to famous personalities, brands and more, others work extremely hard to build their credibility and please Instagram’s fiddly algorithm. While Meta recently commodified the erstwhile valuable blue tick by dropping its subscription model ‘Meta Verified’, the mass rollout of this service is yet to be done! So, many of you still have to rely on the good old ‘case-to-case’ judgement by moderators about whether you’re blue-tick worthy or not.
Instagram verification is the process of obtaining a blue verification badge that confirms the authenticity of the user, brand or organisation it represents. Instagram offers verification to well-known personalities, whose chances of getting impersonated on the app are high. The blue ticks make an account stand out, pop up easily in searches and showcase the exclusivity of your brand.
Keep reading to know everything about Instagram verification – tips to get verified, advantages, how to apply and more. For those of you who can enjoy the paid subscription model, we’ve also listed the steps to obtain your verification seamlessly!
How to get verified on Instagram?
As mentioned above, there are two ways to get a verification badge
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Let’s start by breaking down the first method for you.
Applying for Instagram verification the old-school way
Eligibility
Instagram is pretty transparent with its verification policy and has listed the criteria that are used to determine the worthiness of a profile. Here are the key points:
Secondly, if you use misleading or false information to secure a blue tick, Instagram will not only take away your badge but also disable your account.
Steps to get verified
After reviewing your application, Instagram will decide whether you can get verified or not. Expect a response in a few days. In case you fail, improve and further solidify your profile. You can send another verification request 30 days after your initial application was rejected.
Tips to increase your chances of getting verified
Even if your account fulfils the verification criteria, there’s no guarantee you’ll obtain the blue checkmark. We’ve listed down the best practices that will enhance your chances of verification and prove your brand identity to Instagram.
We can’t stress the importance of having basics like your profile picture, bio and Instagram posts in place. Make sure to define yourself or your business properly in your bio. You can also add links to your website, online store or e-mail.
- Build a (real) audience
In order to expand your reach, you must build a loyal fanbase. Engage with your followers by responding to their comments, holding interactive sessions as well as trying to create content that best suits their needs.
- Lookout for any imposters
If your identity or brand is famous enough that imposters are trying to replicate it, chances are Instagram will take it into account and grant you verification. After all, that’s the whole point of it. Report any fake account associated with your brand/ identity as any malicious activity being carried out in your name can violate the app’s community guidelines.
- Establish an online presence
If you’ve built credibility on other profiles apart from Instagram and your name pops up instantly in web search, the platform can oblige you with a badge. Whether putting out content on YouTube or extending your LinkedIn network, harnessing the power of social media is great.
- Get yourself in the news
Has any media outlet interviewed you or featured your brand in any article or bulletin? If you want to prove how notable you are, try getting your name in the news. Try sending PR handouts, media kits or even direct e-mails to news organisations.
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