The word professional meaning you earn a good living from blogging.
I’ve been running a successful adventure travel blog for 10-years now. For the first year it was mainly for fun, but then I began to take it more seriously.
While it’s more difficult than most people think, this article is for those who are ready to attempt it anyway, regardless of the work involved.
What Is A Professional Travel Blogger?
What does it mean to be a professional travel blogger? Well anyone can start a blog and become a “blogger”. The barrier to entry for blogging is small, which has both benefits and disadvantages.
For example, there are currently thousands of personal travel blogs online — so standing out from the crowd is tough.
However, my definition is those who earn a good portion (or all) of their income from travel blogging are considered professionals. This list is MUCH smaller. If I had to guess, I’d say only a couple hundred people make decent money ($2000+ per month) directly from their travel blogs.
Building An Audience Is Key!
While I could go into the different ways travel bloggers make money, that’s not what this particular post is about.
Everyone and their grandmother asks me how I make money from my travel blog, but the question they SHOULD be asking is how did I build an audience.
Because the hard truth is you’ll only earn income with your blog once you have a decent audience. Readers come first, money comes later.
So today we’ll cover a few different techniques for building an engaged audience on your travel blog, as well as unique tactics for getting yourself noticed by companies looking to work with bloggers.
1: Create Useful Travel Content
Writing a diary of your travels for family & friends is easy, but other than them, no one else cares. If you want strangers to read your travel blog, you’ll need to provide something more useful.
Budget travel tips, food recommendations, details on what to do or where to stay, photography inspiration, video entertainment, beautiful flowing narrative, humor, etc.
If you already have readers, what are they asking in comments & emails? Give people what they’re asking for!
I received a bunch of questions about what GoPro accessories I travel with. So rather than waste time explaining it to each person individually, I wrote a huge article showcasing the best GoPro accessories for traveling.
Turns out lots of people were looking for this information. The article gets shared a lot and continues to receive steady search traffic from Google.